Trend means the trustee for Trend Trust with Australian Business Number (ABN) 63 823 747 590.
The Site means websites and sub-domains owned, administered and controlled by Trend.
Trend is committed to protecting your privacy and developing technology that gives you the most powerful and safe online experience. This Statement of Privacy applies to The Site and governs data collection and usage. By using The Site, you consent to the data practices described in this statement.
Collection of your Personal Information
Trend may collect personally identifiable information, such as your e-mail address, name, home or work address or telephone number. Trend also collects anonymous demographic information, which is not unique to you, such as your post code, age, gender, preferences, interests and favourites.
There is also information about your computer hardware and software that is automatically collected by The Site. This information can include: your IP address, browser type, The Site access times and referring Web site addresses. This information is used by Trend for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of The Site.
Use of your Personal Information
If and when Trend collects your personal information, the information is used to deliver the services you have requested. Trend may use your personally identifiable information to inform you of other products or services available from Trend and its affiliates. Trend may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
Trend does not and will not sell, rent, lease or share in any way its customer lists to third parties. Trend may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. In addition, Trend may share data with trusted partners to help us perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to The Site, and they are required to maintain the confidentiality of your information.
Trend does not use or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent. We believe everyone is equal and this information is not useful anyway.
Trend keeps track of the pages our customers visit within The Site, in order to determine what Trend services are the most popular. This data is used to deliver customised content and advertising within Trend to customers whose behaviour indicates that they are interested in a particular subject area.
The Site will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Trend or the site; (b) protect and defend the rights or property of Trend; and, (c) act under exigent circumstances to protect the personal safety of users of The Site, or the public.
The Site uses "cookies" to help you personalise your online experience. A cookie is a text file that is placed on your hard disk by a Web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalise The Site pages, or register with The Site or services, a cookie helps The Site to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to The Site, the information you previously provided can be retrieved, so you can easily use The Site features that you customised.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of The Site.
For the list of cookies we may collect, see the List of cookies we collect section.
Security of your Personal Information
Trend secures your personal information from unauthorised access, use or disclosure. Trend secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorised access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol (256 bit) with PCI Compliant providers.
Security of your Credit Card details
Trend takes consumer Credit Card protection seriously. Therefore when purchasing from Trend online stores, the credit card payment process is handled externally by a third party PCI Compliant Payment Gateway. Credit Card details are protected with every transaction because the payment details on the payment page uses the payment gateways injected code, which Trend and The Site does not have access to. Trend and The Site never see your financial details apart from the last 4 digits of the credit card associated with the payment. The payment gateway sends their payment response codes back to The Site where The Site processes the codes as an approved or rejected payment. Trend and The Site never see's your Credit Card details throughout this process.
Links to other websites
The Site may contain links to other websites of interest. However, once you have used these links to leave The Site, you should note that Trend does not have any control over that other website. Therefore, Trend cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Changes to this Statement
Trend will occasionally update this Statement of Privacy to reflect company and customer feedback and the law. Trend encourages you to periodically review this Statement to be informed of how Trend is protecting your information.
Trend welcomes your comments regarding this Statement of Privacy. If you believe that Trend has not adhered to this Statement, please contact Trend HERE. We will use commercially reasonable efforts to promptly determine and remedy the problem.
Conditions of Use
Note: All product images are digital copies and are for illustration purposes only. Colours, shades, quantities, accessories and sizes may therefore vary from the image and description. Trend takes no responsibility for customers who base their purchases purely on images on The Site, but we will endeavour to remedy any incorrect variations that an image may illustrate.
List of cookies we collect
The table below lists the cookies we collect and what information they store.
|Cookie Name||Cookie Description|
|FORM_KEY||Stores randomly generated key used to prevent forged requests.|
|PHPSESSID||Your session ID on the server.|
|GUEST-VIEW||Allows guests to view and edit their orders.|
|PERSISTENT_SHOPPING_CART||A link to information about your cart and viewing history, if you have asked for this.|
|STF||Information on products you have emailed to friends.|
|STORE||The store view or language you have selected.|
|MAGE-CACHE-SESSID||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-STORAGE||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-STORAGE-SECTION-INVALIDATION||Facilitates caching of content on the browser to make pages load faster.|
|MAGE-CACHE-TIMEOUT||Facilitates caching of content on the browser to make pages load faster.|
|SECTION-DATA-IDS||Facilitates caching of content on the browser to make pages load faster.|
|PRIVATE_CONTENT_VERSION||Facilitates caching of content on the browser to make pages load faster.|
|X-MAGENTO-VARY||Facilitates caching of content on the server to make pages load faster.|
|MAGE-TRANSLATION-FILE-VERSION||Facilitates translation of content to other languages.|
|MAGE-TRANSLATION-STORAGE||Facilitates translation of content to other languages.|